![]() ![]() Most important is the simplicity and clarity under which the subscription service operates. Not only does MeUndies' subscription service take the heavy lifting out of underwear shopping for their customers, it also helps foster brand loyalty for the company - a win-win. We also found that people didn't have a strong brand affinity with any underwear brands and saw a huge opportunity for disruption," says Shokrian. It's something that we replenish frequently, though many of us avoid this due to the unenjoyable shopping experience. "The subscription model works really well for underwear because people tend to have more underwear than any other article of clothing. The intrinsic rewards evident in monthly underwear deliveries aside, subscription customers also save up to 33% on list prices. Customers choose one of three plans, each offering a different style - adventurous, bold, or classic - and receive a new pair every month. Roughly 25% of MeUndies' business comes from customers who have signed up to its convenient subscription model. The message is clear - whether you're curvy or slim, black or white, geeky or sporty, male or female, the MeUndies customer experience is for you. World famous League of Legends team, Immortals, feature in a funny and wonderfully retro-styled advert where they compare the quest for the perfect pair of underwear to the search for true love. This commitment to ensuring no customer feels excluded, as well as creating fun experiences which will resonate with their audience, even lead MeUndies to create an advert featuring celebrities from the world of electronic sports. ![]() We've shipped nearly 3 million pairs of undies, and we're constantly looking for new ways to exceed our customers' expectations." "Since launching MeUndies nearly five years ago," says Shokrian, "Our commitment to providing a best in class product with a world class e-commerce experience has remained the same. With a cool and quirky style, the MeUndies homepage features models of various shapes, sizes, ethnicities, and genders - ensuring no customer need feel like these items are not made for them. MeUndies fantastic customer experience ethos is apparent from the moment someone visits the company's website. On track to sell five million units before the end of 2017, MeUndies has gone from strength to strength. The a-ha moment for MeUndies came when I realized this disconnect with brand and product and saw the opportunity to provide men and women with a transparently made, better quality product, sold conveniently".Īnd so, at the age of 25, Shokrian scraped together $400,000 and started MeUndies in 2011. I was overpaying for what was deemed "premium" underwear that wasn't even comfortable. "I didn't have enough underwear for a trip I was going on, so I went to the department store to pick up a few pairs, but the whole shopping experience was uncomfortable and inconvenient. "Before launching MeUndies, I was working in commercial real estate and traveling a lot, said Shokrian. Shokrian decided there was no need for underwear shopping to be so expensive and unrewarding, and created his own brand of comfortable and sustainably produced items - all sold with a simple, yet fun and quirky customer experience in mind. Millennial entrepreneur, Jonathan Shokrian was inspired to create lifestyle brand and underwear retailer MeUndies while out shopping for underwear himself. One of the best things about innovative companies is the way they can often take a marketplace which the public might think has been done to death, and has nothing unique or new to offer, and manage to do something different with it. ![]()
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